In the vast landscape of the wine industry, small wineries like Tenuta Le Mandorlaie, our small independent vineyard often find ourselves overshadowed by larger competitors with expansive marketing budgets. Smaller wine making establishments face unique challenges stemming from our limited production volumes, which in turn restricts our ability to allocate significant resources to marketing efforts. One of the most pressing issues for us as a small winery is the struggle to gain exposure amidst the cacophony of marketing noise generated by bigger counterparts. We delve into the problems faced by small vineyards due to constrained marketing budgets and explore effective strategies we can employ to enhance our visibility